The U.S. Olympic Committee just did something pretty ridiculous and comical, and it’s got a lot of fiber crafters royally pissed off.
This year is the third Ravelympics, an event put on by Ravelry.com during the Olympic Games. The idea is to challenge yourself to start and finish projects during the games, while rooting on your favorite athletes. Participants pick “events” to enter, such as a “sweater triathlon” and many also join teams, such as “Team Tardis.” The 2012 Ravelympics runs from July 27 to August 12.
It’s all in good fun, right? We get to work on fiber crafts and cheer for our favorite Olympic athletes?
Not so, says the United States Olympic Committee.
Ravelry recently received this notice from the General Counsel of the United States Olympic Committee. In essence, it says:
- There’s a law prohibiting unauthorized use of the Olympic symbol (the five rings) or the word “Olympic” and any derivation of it for any commercial purpose or for any competition.
- Ravelry’s use of a derivation of the word “Olympic” in the name for the “Ravelympics” competition “may” constitute trademark infringement, unfair competition and dilution of the trademark. It falsely suggests a connection to the Olympic Movement.
- The use of the derivation “Ravelymics” for a friendly crafting competition “tends to denigrate the true nature of the Olympic Games” and is “disrespectful to our country’s finest athletes and fails to recognize or appreciate their hard work.”
I could try to take this point by point and argue it to death., but that’s no fun. We all know the USOC are stomping around in their big old brand-protection boots and squashing things they don’t need to squash. What I think is more fun is watching the amusing commentary roll in on Twitter. If crafters can make a big issue of this, the USOC may find that “I’m a big-old-brand-ogre” actions of this sort hurt their brand more than a friendly fiber arts competition ever could.
@USOlympic I have been knitting for over 20 years. Shame on you for trivializing MY years of training and countless hours of hard work.—
The Sexy Knitter (@TheSexyKnitter) June 20, 2012
@USOlympic: y'know the Special Olympics scarf project? scarvesforspecialolympics.org @RedHeartYarns should pull out, if knitting is bad for sports.—
Katherine Vaughan (@knitwithkt) June 20, 2012
@fakoriginal @usolympic if anything ravelry has renewed my interest in the Olympics. people all over the world watching knitting & discussin—
lesley (@lesleyd) June 20, 2012
Wait. They seriously said that people knitting/crocheting in the spirit of the Olympics is disrespectful to the athletes? What.—
Ra(ch)(qu)el (@mlleraquel) June 20, 2012
I would really like the US Olympic committee to find me one athlete that thinks people knitting while watching the Olympics denigrates them.—
Rhiannon (@fineskylark) June 20, 2012
OMG Ravelympics got a cease and desist from the real Olympics. Apparently a knitting olympics cheapens the original. Okay.—
(@deserthooker) June 20, 2012
kinda lovin that the @USOlympic twitter account is being flooded by pissed off knitters #ravelympics—
Katharine U (@hopeandchocolat) June 20, 2012
.@USOlympics has woken the equivalent of knitters union. These are the people who lobbied & got super sharp sticks ok'd by TSA #ravelympics—
Experienced Chica (@XperiencedChica) June 20, 2012
I knit a sweater for my rat in the last Ravelympics: tinyurl.com/4yrxxf8 – I hope I don't go to jail.—
Knitting with Rats (@knittingwithrat) June 20, 2012
Interested in writing a letter to the USOC? United States Olympic Committee, 27 South Tejon, Colorado Springs, CO 80903 #Ravelympics—
Holly (@hollye83) June 20, 2012
The worst part of the #Ravelympics attack by @USOlympic is that @ravelry is a members-only site. They joined the community to tear it down.—
Kit Deepsky (@KitDeepsky) June 20, 2012
#Ravelympics is intended to bring crafters together to challenge themselves in honour of #Olympic atheletes. It's celebration, @usolympic!—
Kit Deepsky (@KitDeepsky) June 20, 2012
So, the @USOlympic Committee has decided people challenging themselves in the Ravelympics while cheering on athletes "denigrates" the games.—
Jen Johnson (@MagpieKnitter) June 20, 2012














